Careem GO+ now offers you bigger cars, stronger ACs, phone chargers and AUX cables.
Now available in Qatar. /2018/
Client: Careem Qatar
Agency: Diwanee
Director: Anthony Karam
Creative Director: Sahar Malek – Copywriter: Dina Hamzeh
Careem GO+ now offers you bigger cars, stronger ACs, phone chargers and AUX cables.
Now available in Qatar. /2018/
Client: Careem Qatar
Agency: Diwanee
Director: Anthony Karam
Creative Director: Sahar Malek – Copywriter: Dina Hamzeh
Ride in Luxury and arrive in style with the new Careem MAX in Kuwait. /2018/
Client: Careem Kuwait
Agency: Diwanee
Director: Adib Mufti
Creative Director: Sahar Malek – Copywriter: Dina Hamzeh
Launch of the new Lipstick “MAC Retro Matte” with 17 micro influencers plus Hindash doing the mix. (For each their own video on Instagram and Facebook) / 2017/
Client: MAC Cosmetics Middle East
Agency: Diwanee
Creative Director: Sahar Malak – Copywriter: Dina Hamzeh
Client: Piaget /2018/
Agency: Diwanee
Director: Renaud Santosmoro
Creative Director: Sahar Malek – Copywriter: Dina Hamzeh
Client: Nestlé – 2018
Agency: Diwanee
Creative Director: Sahar Malek
Platform: Instagram videos, stories and posts.
Influencers campaign empowering women to care for themselves. /2018/
Client: Sally Hansen
Agency: Diwanee
Creative Director: Sahar Malek
Macro Influencers campaign for Priorin Hair #12weekchallenge launch /2017/
Platform: Instagram
Client: Bayer UAE
Agency: Diwanee
Creative Director: Sahar Malek
The Online Project, UAE /2016/
Sample for one of the collection for Thursdays-snaps to wish everyone a happy weekend. Every Thursday has a music genre theme.
Check More Nestlé Content on links below:
The Online Project, UAE
While the famous PPAP song was taking over the internet in October 2016, we decided to create an IKEA video on a personal FB account. Ikea is about putting things together in a simple way, so we thought it made total sense!
The video went organically viral on the personal page 73k views and then IKEA page shared it and also went organically viral with 616 likes.
*Click on image to view
Because a personal loan is personal, spend it on what you need and a little… on what you really wanted./2016/
Client: BYBLOS BANK
Director: Samir Syriani
Production House: Black Rhino
Agency: FP7 Beirut
* click on images to view commercials
Metro Al Madina Beirut – Collage of the 9 artists faces and design.
2015 New year’s event
“Patchwork of Urban Narratives” is an exploratory project that revolves around the city’s mental infrastructure, a city that contains everything. This investigation takes place in three cities: Mostar, Beirut and Stockholm.
Projection took place in Beirut dec 2014 at Station and for 6 weeks in Stockholm in Jan 2015.
Filmmakers: Rania Rafei & Jinane Dagher, Beirut
Ali Beidoun, Beirut
Lina Josefina Lindqvist, Stockholm
Beirut Map design with flip acetate mechanism/flyers: Sahar Malek, Beirut
Metro Al Madina Beirut – Posters, Calendars 2012-2015 (Illustration, design & copy)
A micro-theater re-patched into a hybrid pop-cultural cabaret hall with a versatile stage in Beirut, Lebanon.
Y&R Cairo – Danette launched a new product in Egypt: The creme caramel that you eat after turning the pack upside down so the caramel comes on top.
This commercial was aired in the Arab region and Iran then was adapted in Europe: Danone Greece and Hungary.
Senior Art Director: Sahar Malek / Director: Ali Ali / Production House: Melon films
– June 2011, Best ads on Tv –
* click on image to view commercial
Y&R Cairo – In Egypt, people mainly consume Yoghurt during the Ramadan Month, so we brought children to convince their parents to eat Yoghurt every day at night for a better health.
Senior art director: Sahar Malek / Director: Mariam Abou-Ouf / Production House: Melon films
– Danone worldwide advertising Appendix, spot of the month for Nov 2011 –
* click on images to view commercials
Y&R Cairo – TV bumpers launching the multi-pack for the new toppers, that are a kind of smarties that we named “tchek tchek”.
Line in arabic: ” Danette tchek tchek, color your chocolate”
Senior Art Director/Copywriter: Sahar Malek / Production House: Melon Films
* click on images to view both Bumpers
First page in newspaper: By the time the news are out, then distributed until you read it, by then, they are obsolete.
Stay in the know with Vodafone Data services.
Last page in newspaper: Sorry, this is the last page for the news today, but online, the news never ends.
Stay in the know with Vodafone Data services.
Inside sports page in newspaper: Have you read about the last goal? Well, a soccer game should always be watched and not read.
Stay in the know with Vodafone Data services.
Inside stock page in newspaper: You could be a millionaire in this same second, without even knowing.
Stay in the know with Vodafone Data services.
JWT Cairo – As Molto is a snack, we decided to say: “You don’t really have to wait for your Big meal”
Art Directors: Sahar Malek, Nada Nassar / Copywriters: Sahar Malek, Nada Nassar/ Planner: Mohammad Abdullatif
* Pitch
* Line: Nora and Nermine, martyrs of patience, they were waiting for someone to propose.
* Slogan: Molto, There are limits for patience.
* Line: Mister Mahran, martyr of patience, he was waiting for his spouse to get dressed.
* Slogan: Molto, There are limits for patience.
* Line: Rafat Al Balah, martyr of patience, he was waiting for his mustache to grow.
* Slogan: Molto, There are limits for patience.
BBDO Cairo – Art Director: Sahar Malek / Illustrator: Sahar Malek
Personal project – The Happy Paper People© notebooks.
Zoo Collection©
Concept, Illustration and Production: Sahar Malek
A daily collection with my phone camera, from the back seat point of view in the Cairo taxis.
BBDO Cairo – As it is forbidden to promote alcohol in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January 2009, at Arabella country club, Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: Theatrical live show based on the Stella rules / Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.
Art Director Sahar Malek / Illustrations: Ayman Al Zorkani / Event Planning and Organization: Sahar Malek
The Stella Online game, The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.
Stella interactive blog. Latest activities, Events, games, news.
*click on image to visit the blog
BBDO Cairo – The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October 2008 in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurants in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60’s. Thus, the theme is based on old Egyptian Belly dancers.
Singer and belly dancers. Giveaways like: tarbouch, hipscarfs, saguat, and frames were distributed.
see pictures
Or scroll down
Concept, Theme and Art direction: Sahar Malek
As BBDO’s slogan is “PROCREALIGENCE”, a lot of people couldnt really spell it right. This was an initiative for BBDO office as a “brand” by writing wrong our slogan.
Art Director: Sahar Malek / Copywriter: Sahar Malek
Glint hair dresser, Lebanon, Hamra, Logo and card 2006
Logo and pack for Cedar cigarettes.
See Marketing strategy and concept development of the full campaign.