As BBDO’s slogan is “PROCREALIGENCE”, a lot of people couldnt really spell it right. This was an initiative for BBDO office as a “brand” by writing wrong our slogan.
Art Director: Sahar Malek / Copywriter: Sahar Malek

BBDO Cairo – C class, the new option where you feel no bumps, Proactive, 2007, Cairo
Copywriter: Yasmine Nader and Sahar Malek / Art Director: Sahar Malek