BBDO Cairo – As it is forbidden to promote alcohol in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January 2009, at Arabella country club, Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: Theatrical live show based on the Stella rules / Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.

Art Director Sahar Malek / Illustrations: Ayman Al Zorkani / Event Planning and Organization: Sahar Malek

The Stella Online game, The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.

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