Vodafone, Egypt

JWT Cairo – When you can talk to family or friends for free, you feel that they are always with you, that they know everything you are doing and follow you in all steps of your day.
Creative team: Rich Wakefield, Yasmin Nader, Sahar Malek – Director: Ali Ali
* click on images to view both commercials
Screen Shot 2016-06-20 at 12.56.27 PM

Screen shot 2014-09-13 at 2.56.41 PM

Screen shot 2014-09-13 at 2.56.15 PM

Vodafone, Egypt

JWT Cairo – Generic Vodafone campaign. “Hakawy”
Art Director: Sahar Malek / Copywriter: May AlNaggar / Director: Tony Milanes
* click on image to view Tv commercial

Vodafone, Egypt

JWT Cairo – Network services campaign, staring “Ahmad Hassan” the Egyptian reknown football player.
 Executive Creative Director: Rich Wakefield / Creative team: Sahar Malek, May ElNagar
* click on image to view TV commercial

Vodafone, Egypt

JWT Cairo – Roaming campaign on plane screens for tourism. 2010
Art Directors: Ebrahim Eslam and Sahar Malek
* click on images to view plane Bumpers

Vodafone, Egypt

JWT Cairo – In the new world of globalization we live in, people should always be in the “know”.
With the internet, you have the power to be aligned and know everything that is happening all around the world. The online media has taken over broadcast. Unfortunately newspaper and magazine has become obsolete medias.
Executive Creative director: Rich Wakefield – Art Director/Copywriter: Sahar Malek 

First page in newspaper: By the time the news are out, then distributed until you read it, by then, they are obsolete.
Stay in the know with Vodafone Data services.

Last page in newspaper: Sorry, this is the last page for the news today, but online, the news never ends.
Stay in the know with Vodafone Data services.

Inside sports page  in newspaper: Have you read about the last goal? Well, a soccer game should always be watched and not read.
Stay in the know with Vodafone Data services.

Inside stock page in newspaper: You could be a millionaire in this same second, without even knowing.
Stay in the know with Vodafone Data services.

Molto Mini Cake, Egypt

JWT Cairo – As Molto is a snack, we decided to say: “You don’t really have to wait for your Big meal”

Art Directors: Sahar Malek, Nada Nassar / Copywriters: Sahar Malek, Nada Nassar/ Planner: Mohammad Abdullatif

* Pitch

* Line: Nora and Nermine, martyrs of patience, they were waiting for someone to propose.

* Slogan: Molto, There are limits for patience.

* Line: Mister Mahran, martyr of patience, he was waiting for his spouse to get dressed.

* Slogan: Molto, There are limits for patience.

* Line: Rafat Al Balah, martyr of patience, he was waiting for his mustache to grow.

* Slogan: Molto, There are limits for patience.